Little Passports case study
Historical affiliate / partner marketing case study. These results predate our AI advertising services and are not ChatGPT Ads results.
Founded in 2009 by two friends, Amy and Stella, Little Passports was created with the mission to teach children about other cultures and perspectives, while nurturing their interest in travel and encouraging their desire to learn and explore.
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Growing Little Passports through affiliate marketing
With a focus on screen time-free educational activities, Little Passports offers a variety of subscription options depending on each child’s interests, covering a wide range of subjects from animals to space exploration to cultural culinary sciences
Little Passports is an educational subscription box service for children between the ages of 3 and 12 that sends monthly packages with educational content and activities related to different countries and cultures around the world. Founded in 2009 by two friends, Amy and Stella, Little Passports was created with the mission to teach children about other cultures and perspectives, while nurturing their interest in travel and encouraging their desire to learn and explore.
2,370
New Subscribers Acquired
$972"k"
New Subscriber Lifetime Value
270%
Above Customer Acquisition Goal
46%
YoY Affiliate Channel Growth
Our success insights
Challenges
The Little Passports affiliate program made up less than 5% of it’s total revenue contribution, despite being live on Impact.com for over 5 years. The company was looking to scale rapidly and decided it was time to invest team resources and budget into growing the channel.
Solution
The company decided to work with Galen Schneider, who quickly ramped up recruitment of new content affiliates, card-linked offer affiliates and onboarded the Squaredance.io network to engage with media buying affiliates.
Results
Little Passports saw significant improvements in key metrics following these strategic moves. Despite launching with Squaredance in Q4, the media buying strategy alone drove 2,370 new subscribers in only 3 months with an estimated $972K in new subscriber lifetime value. This grew the affiliate channel by 169% year over year and surpassed goals by 270%
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